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50+ WhatsApp Marketing Message Templates (Copy & Paste)

Walytic TeamApril 8, 202612 min read

Why You Need WhatsApp Message Templates

Writing effective WhatsApp messages is harder than it looks. Messages that feel too salesy get ignored. Messages that lack a clear call-to-action waste your time. And messages that violate WhatsApp's policies can get your number banned.

These 50+ templates are designed for high open rates, clear CTAs, and compliance with WhatsApp's messaging guidelines. Every template uses personalization variables like ${{name}} and ${{company}}. Just swap in your details and send.

How to Use These Templates

  1. Copy the template that fits your use case
  2. Replace the variables (shown as ${{variable_name}}) with your actual data
  3. Customize the tone to match your brand voice
  4. Send via your preferred WhatsApp tool. Walytic's bulk messaging feature supports variable personalization natively

Sales Templates

Template 1: Cold Outreach (Warm Lead)

Template
Hi ${{name}}, this is ${{sender_name}} from ${{company}}.

I noticed you downloaded our ${{resource_name}}. Thanks for checking it out!

I'd love to show you how ${{product}} can help with ${{pain_point}}. Would you have 15 minutes this week for a quick call?

Reply YES and I'll send you a calendar link.

Template 2: Product Introduction

Template
Hey ${{name}}!

Quick intro: ${{company}} helps businesses like yours ${{value_proposition}}.

Here's what our customers typically see:
- ${{benefit_1}}
- ${{benefit_2}}
- ${{benefit_3}}

Want to see a quick demo? Reply DEMO and I'll set one up.

Template 3: Follow-Up After Demo

Template
Hi ${{name}}, thanks for taking the time to see ${{product}} in action yesterday!

As discussed, here's a summary:
- ${{key_feature_1}}: solves ${{problem_1}}
- ${{key_feature_2}}: saves ${{time_saved}} per week

Ready to get started? I can set up your account today.

Reply START or let me know if you have any questions.

Template 4: Limited-Time Offer

Template
Hi ${{name}}, exclusive offer for you!

Get ${{discount}}% off ${{product}}, valid until ${{deadline}}.

Use code: ${{promo_code}}
Claim here: ${{link}}

This offer is limited to the first ${{quantity}} customers. Don't miss out!

Template 5: Re-Engagement (Inactive Lead)

Template
Hi ${{name}}, it's been a while!

We've added some exciting new features to ${{product}} since we last spoke:
- ${{new_feature_1}}
- ${{new_feature_2}}

Would you like to see what's changed? I can arrange a 10-minute walkthrough.

Reply YES or NO. Either way, great to reconnect!

Promotional and Marketing Templates

Template 6: New Product Launch

Template
Big news, ${{name}}!

We just launched ${{product_name}}, and it's a game-changer for ${{target_audience}}.

Key highlights:
- ${{feature_1}}
- ${{feature_2}}
- ${{feature_3}}

Early-bird pricing available for the next ${{days}} days.

Learn more: ${{link}}

Template 7: Flash Sale Announcement

Template
FLASH SALE: ${{hours}} hours only!

${{discount}}% off everything at ${{store_name}}.

Shop now: ${{link}}
Use code: ${{code}}

Sale ends ${{end_time}}. Don't wait!

Template 8: Seasonal Campaign

Template
Hi ${{name}}, ${{season}} is here!

Check out our curated collection for the season:
- ${{product_1}}: ${{price_1}}
- ${{product_2}}: ${{price_2}}
- ${{product_3}}: ${{price_3}}

Free shipping on orders over ${{threshold}}.

Browse now: ${{link}}

Template 9: Loyalty Reward

Template
Hi ${{name}}, you've earned it!

As a valued customer, you've unlocked ${{reward}}, our way of saying thanks.

Redeem here: ${{link}}
Valid until: ${{expiry}}

Keep shopping to unlock even bigger rewards!

Template 10: Event Invitation

Template
Hi ${{name}}, you're invited!

Event: ${{event_name}}
Date: ${{date}} at ${{time}}
Location: ${{location}}

${{event_description}}

RSVP by replying YES. Spots are limited!

Customer Support Templates

Template 11: Welcome Message

Template
Welcome to ${{company}}, ${{name}}!

We're here to help. Choose an option below:
1. Track my order
2. Product question
3. Returns & refunds
4. Speak to an agent

Reply with the number of your choice.

Template 12: Issue Acknowledgment

Template
Hi ${{name}}, thanks for reaching out.

We've received your request about ${{issue_summary}}. Your ticket number is #${{ticket_id}}.

Our team is looking into this and will get back to you within ${{response_time}}.

Need urgent help? Reply URGENT and we'll prioritize your case.

Template 13: Resolution Confirmation

Template
Hi ${{name}}, good news!

Your issue (#${{ticket_id}}) regarding ${{issue_summary}} has been resolved.

${{resolution_details}}

If everything looks good, no action needed. If you need further help, just reply to this message.

Thanks for your patience!

Template 14: CSAT Survey

Template
Hi ${{name}}, how did we do?

On a scale of 1-5, how would you rate your recent experience with ${{company}}?

1 - Poor
2 - Below average
3 - Average
4 - Good
5 - Excellent

Reply with a number. Your feedback helps us improve!

Template 15: FAQ Auto-Reply

Template
Hi ${{name}}! Here are answers to common questions:

Shipping: Orders ship within ${{shipping_days}} business days.
Returns: ${{return_days}}-day return policy. Start a return at ${{returns_link}}.
Payment: We accept ${{payment_methods}}.
Hours: ${{business_hours}}

Need something else? Reply AGENT to connect with our team.

Payment Reminder Templates

Template 16: Friendly First Reminder

Template
Hi ${{name}}, this is a friendly reminder that your invoice #${{invoice_id}} for ${{amount}} is due on ${{due_date}}.

Pay now: ${{payment_link}}

Questions about your bill? Just reply to this message.

Template 17: Overdue Payment (Gentle)

Template
Hi ${{name}}, we noticed that invoice #${{invoice_id}} for ${{amount}} was due on ${{due_date}} and remains unpaid.

We understand things get busy. You can settle it quickly here: ${{payment_link}}

Need to discuss payment options? Reply and we'll help.

Template 18: Final Payment Notice

Template
Hi ${{name}}, this is a final reminder regarding invoice #${{invoice_id}} for ${{amount}}.

This payment is now ${{days_overdue}} days overdue. To avoid service interruption, please complete payment by ${{final_deadline}}.

Pay now: ${{payment_link}}

If you've already paid, please disregard this message.

For automated payment collection workflows, see our detailed guide on WhatsApp payment reminders.

Appointment and Booking Templates

Template 19: Appointment Confirmation

Template
Hi ${{name}}, your appointment is confirmed!

Date: ${{date}}
Time: ${{time}}
Location: ${{location}}
With: ${{provider_name}}

Reply RESCHEDULE if you need to change the time, or CANCEL to cancel.

Template 20: Appointment Reminder (24 Hours)

Template
Hi ${{name}}, just a reminder: your appointment is tomorrow!

${{date}} at ${{time}}
${{location}}

Please arrive 10 minutes early. Reply CONFIRM to let us know you're coming.

Template 21: No-Show Follow-Up

Template
Hi ${{name}}, we missed you at your appointment today at ${{time}}.

We hope everything is okay! Would you like to reschedule?

Reply YES and I'll send you available times.

Follow-Up and Nurturing Templates

Template 22: Post-Purchase Thank You

Template
Hi ${{name}}, thank you for your order!

Your order #${{order_id}} is confirmed and being prepared.

Expected delivery: ${{delivery_date}}
Track your order: ${{tracking_link}}

Questions? Reply to this message anytime.

Template 23: Review Request

Template
Hi ${{name}}, how are you enjoying ${{product_name}}?

If you have a moment, we'd love your feedback:
Leave a review: ${{review_link}}

Your review helps other customers and means a lot to our team!

Template 24: Cross-Sell Recommendation

Template
Hi ${{name}}, since you purchased ${{previous_product}}, you might also like:

- ${{recommended_1}}: ${{price_1}}
- ${{recommended_2}}: ${{price_2}}

${{discount}}% off for existing customers. Use code: ${{code}}

Shop now: ${{link}}

Template 25: Win-Back Campaign

Template
Hi ${{name}}, we miss you at ${{company}}!

It's been ${{days}} days since your last order. Here's ${{offer}} to welcome you back:

${{discount}}% off your next order
${{link}}

This offer expires in ${{expiry_days}} days. Hope to see you soon!

Tips for Writing High-Converting WhatsApp Messages

Message Structure Best Practices

ElementBest PracticeExample
Opening linePersonalize with name"Hi Sarah" not "Dear Customer"
Value propositionLead with benefit, not feature"Save 3 hours/week" not "We have a dashboard"
Call-to-actionSingle, clear CTA"Reply YES" not "Visit our website or call us or reply"
Message length150–300 characters idealShorter messages get higher response rates
FormattingUse line breaks generouslyImproves readability on mobile

Compliance Checklist

  • Only message opted-in contacts
  • Include opt-out instructions in marketing messages
  • Identify your business in every message
  • Don't send messages between 9 PM and 9 AM local time
  • Honor unsubscribe requests immediately

Personalization Variables Supported by Walytic

VariableDescription
${{name}}Contact's first name
${{full_name}}Contact's full name
${{company}}Contact's company name
${{phone}}Contact's phone number
${{custom_1}} through ${{custom_5}}Custom fields from your CSV or CRM

Start Sending Smarter WhatsApp Messages

Great templates are only half the equation. You need the right tool to send them at scale with personalization, scheduling, and delivery tracking.

Start your free 14-day trial with Walytic and send your first personalized campaign in minutes. No per-message fees, no template approval process, no credit card required. Import your contacts, paste a template, and hit send.

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