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Send your first WhatsApp broadcast in 5 minutes

From a connected number to your first multi-recipient send in under five minutes.

4 min readUpdated May 2, 2026broadcast · campaign · bulk send

Prerequisites

Step 1: Open Campaigns

In the sidebar, click Campaigns. Click New Campaign at the top right.

Step 2: Pick the connected number

Select the WhatsApp number you want to send from. If you have only one connected, it's pre-selected.

Step 3: Add recipients

Two options:

  • Paste numbers: one number per line, country code with no plus sign (e.g., 919876543210).
  • Upload CSV: download the sample CSV format from the modal, fill it in, upload. The sample includes columns for name and any custom variables you want to interpolate later.

Step 4: Write the message

Type your message into the textarea. You can:

  • Use variables like {{firstName}} that pull from the contact row.
  • Use spintax like {Hi|Hello|Hey} that picks a random alternative per recipient (reduces deduper fingerprint).
  • Click AI Variations to have GPT rewrite your message in spintax form automatically.
  • Click Test Spin to preview three random expansions before scheduling.

Optional: paste a media URL (image, video, document, audio).

Step 5: Set send pace

Pick the delay between messages. The defaults are good for a first send: 3-5 seconds randomized. Higher delays (15-45 seconds) are safer for cold audiences.

If you're sending more than 100 recipients to a number that's been quiet recently, slow down to 30-60 seconds and consider splitting across multiple days.

Step 6: Pick a send window (optional)

If you want messages to only go out during business hours (e.g., 10am-6pm IST, weekdays), set the send window before scheduling. Messages outside the window are queued and resume when the window opens.

Step 7: Schedule or send now

  • Send Now: campaigns starts immediately.
  • Schedule: pick a future date and time. The campaign sits queued until then.

After sending, the campaign view shows a live counter of delivered, failed, and pending. Click any row to see why a specific recipient failed.

What to do after

  • Review delivery rate. If less than 90% of messages reach recipients, your number may be flagged. What to do if your number is degraded.
  • Track replies in the Unibox to convert any inbound interest.
  • For larger audiences, build a flow instead of a one-shot broadcast so you can react to replies automatically.

Need more help?

Browse the rest of the help center or contact support directly.